Film Posters: Teaser VS Theatrical

Teaser posters are made early on in the marketing campaign. The posters are often simplified, usually showing just a logo or iconic image such as a person's head or a significant object or symbol.  They often hint a month or year when it is to be released, and sometimes add a tagline that suggests the narrative of the film.  Theatrical posters are released closer to the release date and contain more details such as directors, actors, and a more specific release date, the poster will also have a more detailed main image and background. 

BFG: 

Teaser: 

The teaser poster for the BFG is very basic in design. It does not feature a specific release date,only stating that it is to be released in July. It does not have any names of actors or directors as this is  supposed to be a surprise for a later release. The main image shows a young girl, Sophie, standing by the friendly giant's feet.We are deliberately not shown the giant's face in this poster to again, leave it as a surprise for a later date as the giant has been made out of CGI in this film, and fans of the original cartoon or the Roald Dahl book will want to know how similar the giant's face will look to previous versions. This poster also does not show the company name, but does give a hint as to who it is made by as it says 'From the human beans that created ET and the author of "Charlie and the Chocolate Factory" and "Matilda"'.

Theatrical:

For the theatrical release of the poster there is a significant amount of more details given about the film. We can now see the giant's face, he is also the main focus of the poster, whereas Sophie was the main focus in the teaser poster. A specific release date has been given as July 1st, which has been written in a fairly large font in yellow at the bottom of the poster in order to make it stand out against the rest of the text. The company name 'Disney' has been placed above the film title to ensure audiences who is creating this film and that it is appropriate for young audiences. On the theatrical poster, we can see the credits listed at the bottom of the poster, in which this poster tells us the producer and director, Steven Spielberg, director of photography, assistant producers and directors etc. Other company names are listed at the very bottom, as well as information saying that this film will be in 3D and Real 3D. The 'From the human beans that created...' has been copied onto this poster, so those who had not seen this information on the teaser poster can see it now, and if they liked the works of Roald Dahl or the creators of ET then they will likely want to see this film. This poster also has a tagline, unlike the teaser. This tagline will be rememberable and catchy, and will be sure to make the audience remember the film. Considering how this theatrical poster will be released closer to the release date, it would be more important to release all of these details now rather than on the teaser poster as most of this information would likely have been forgotten by the time the film is released, therefore it is better to create the teaser poster with a lack of information and build up intrigue over time.