How will my promotional products be altered to attract my targeted audience?
As our target audience is targeted towards people in their late teens- early 20's, we would need to tailor the trailer in order to help meet their expectations and make it appropriate for their age. We would need to put consideration to what type of language we will use in the dialogue in order to fit the audience, as they are mature enough that the language choice can be expletive and offensive.
In order to help convey that this is a crime film, we would have to incorporate iconography such as guns, blood and knives as these are typically shown in a crime film. In terms of costume, to help show who are the drug users we would have to incorporate stereotypical elements into how they look; drug users are usually depicted sporting casual attire, such as wearing hoodies, sweatpants or tracksuits, and we would need to have props such as fake drugs and syringes. As for the hacker/serial killer, they would need to be dressed in all black clothing as this will help make them appear more stealthy and camouflaged, and they would be wearing an 'Anonymous' Guy Fawkes mask, although we plan to get a duplicate which will be stained with fake blood to help visually convey that this is not your typical Anonymous member.
The locations used will be places that will fit the role of the characters. The setting for the hacker will be a black or dark studio room where they will be recording their warning message for the drug users. The only light source in this will be the light from the monitor screen, illuminating just their face. For the drug users, the plan for their drug den is that it will be lit up with blue and orange lighting as this can connote the conflict between the two opposing sides. (+reason).
The trailer will need to incorporate a number of shots with violence and action in order to make the film appear more thrilling and give an adrenaline rush feel, to do this our trailer should increase the pacing by decreasing the duration of each shot as the trailer goes on, and it should be composed so that the shot changes. It should be composed so that the shots are synchronised with the soundtrack- this will make the trailer more intriguing, engaging and well-constructed.
We want to create a our own style of cinematography. I personally would like to incorporate a shot where the camera is attached or is resting against a door, near the handle, so that we can see a character turn the door handle and see them enter the room, which is being shown to the audience through a pan, as I have seen being used in an episode of Mr.Robot. We will also use a number of slow motion shots to put more emphasis on the actions of the actors in order to make an impact on the audience. We would also like to include glitchy footage to help connote the 'hacker' element to our trailer to make it clear to the audience the occupation (and possibly the corruption) of the characters.
We want to create a our own style of cinematography. I personally would like to incorporate a shot where the camera is attached or is resting against a door, near the handle, so that we can see a character turn the door handle and see them enter the room, which is being shown to the audience through a pan, as I have seen being used in an episode of Mr.Robot. We will also use a number of slow motion shots to put more emphasis on the actions of the actors in order to make an impact on the audience. We would also like to include glitchy footage to help connote the 'hacker' element to our trailer to make it clear to the audience the occupation (and possibly the corruption) of the characters.
Same with this one not so primary more secondary.
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